The missing tool in your team's communication stack

Years ago I worked at a company with the best internal communication I'd ever seen. People trusted each other, information moved fast, and teams stayed aligned — all without endless meetings.

At the center of it all was an internal announcements tool.

After I left, I couldn't find anything like it. Since then, I've worked with dozens of teams as a consultant, and I keep seeing the same problems.

A team ships something important. They post it in Slack. It's gone in minutes. Most of the company never sees it. Marketing misses the moment. Support gets surprised. Sales keeps using the old story.

That is the communication _____ gap.

Teams don't have a reliable way to share important updates that (1) reach the right people automatically and (2) stay easy to find later.

• Slack is great for conversation. But it's terrible for announcements — important messages get buried.
• Email has no sane default audience — either you spam everyone or you miss someone critical.
• Project management tools are great for tracking tasks. But they don't broadcast outcomes, decisions, wins, and learnings across the company.

So, teams settle for hope-based communication.

They post in Slack and hope it doesn't get buried. They email a few people and hope the right people receive and read it. Or worse, they don't share at all and hope people somehow find out about it. Sadly, hope is a bad communication strategy.

That's why I built Harkn.

It's is a long-form, subscriptions-based announcements tool for your company:

• Write an announcement (include images, graphs, GIFs—whatever helps)
• Add topics (e.g. #product-releases, #sales-wins, #incidents, #hiring)
• Post it

Harkn sends it to the right people (topic subscriptions), drops a Slack notification to any associated channels, and keeps a clean, searchable home for the update.

No more missed announcements. No more siloed knowledge. Just a simple way to keep the whole company aligned.

I hope your team loves it.

— German Velasco